Editorial responsibility
Founder and editorial lead for Edikka insights and analyses.
Explore Bertrand Morel’s analyses on SEO, UX/UI design, web development, digital strategy and the thoughtful integration of AI into professional websites.
AI and web automation Understand AI SEO automation: saving time without losing editorial quality
Using AI to structure, optimise and control SEO without producing generic content or losing ...
SEO Understand Structured data for SEO and GEO: helping Google and AI understand a ...
Using Schema.org, structured data and coherent architecture to make a website more readable for ...
SEO Understand AI Overviews and AI Mode: why French companies must prepare SEO for ...
Understanding the evolution of Google towards AI search and preparing a website to be understood, ...
AI and web automation Understand AI-assisted FAQ: turning real customer questions into useful content
Using AI to identify, structure and enrich frequent questions without producing generic answers or ...
Web development Understand Web accessibility: the essentials for a professional website
Designing a more readable, navigable and inclusive website through RGAA, semantic HTML, contrast ...
Digital strategy Understand Website redesign: the method for avoiding costly mistakes
Making the right decisions before design and development to secure a website redesign.
AI and web automation Understand AI-enhanced back office: supporting teams without replacing humans
Integrating AI into an administration interface to speed up tasks, improve quality and keep human ...
UX/UI design Understand UX writing: writing clearer and more persuasive interfaces
Improving user experience through clear, useful and action-oriented microcopy.
Web development Understand Technical SEO: the invisible foundations of a well-ranked website
HTML structure, indexing, performance and structured data: the technical foundations of lasting SEO ...
SEO Understand SEO pillar pages: building lasting topical authority
Structuring content, internal linking and satellite pages to build lasting SEO authority for a ...
UX/UI design Understand UX trust signals: how to reduce doubts before contact
Creating a reassuring experience that strengthens trust and makes conversion easier.
AI and web automation Understand RAG for websites: connecting AI to company data
Connecting AI to internal content and knowledge to produce more reliable and contextualised answers.
Web development Understand Web images: formats, compression, lazy loading and visual quality
Improving website performance without sacrificing the visual quality of images.
Digital strategy Understand Turning a showcase website into a commercial tool
Moving from a presentation website to a true acquisition and conversion lever.
UX/UI design Understand Effective landing page: structure, content and user psychology
Designing a landing page built to capture attention, build trust and convert effectively.
SEO Understand SEO architecture: how to structure a website for Google and AI engines
Hierarchy, silos, internal linking and semantic structure: building an architecture designed for ...
AI and web automation Understand Prompts, business rules and quality control: the real method for ...
Structuring, framing and controlling AI to produce consistent, reliable and usable responses.
AI and web automation Understand Automating meta titles and descriptions without losing control
Using AI to produce coherent, effective and controlled SEO tags.
AI and web automation Understand AI & web automation: how to integrate AI into a professional website
Automation, user experience, content and productivity: integrating AI intelligently into a website.
SEO Understand AI SEO: how to make your website citable by artificial intelligence
Structure your website so it can be understood, interpreted and cited by AI answer engines.
Web development Understand Front-end vs Back-end: A Simple Explanation
Understand the roles of front-end and back-end in a web project
UX/UI design Understand CRO: Improve Your Conversion Rate
Optimize every interaction to turn visitors into customers
Digital strategy Understand Digital Audit: Complete Step-by-Step Method
Analyze, structure and optimize your digital ecosystem to improve performance
SEO Understand SEO Mistakes That Destroy Your Visibility
Identify and correct the mistakes that block organic search performance
Digital strategy Understand Conversion Funnel: A Simple and Effective Guide
Understand and optimize each step to turn visitors into customers
Web development Understand Core Web Vitals: Complete Guide
Understand and optimize key web performance metrics to improve SEO and conversion
UX/UI design Understand The Rules of Design That Converts
Design efficient interfaces that turn visitors into customers
SEO Understand How to Run a Complete SEO Audit
Analyze, structure and optimize your website to improve visibility
Digital strategy Understand How to Build a Profitable Digital Strategy
Structure an effective digital presence to generate traffic, leads and revenue
Web development Understand Why a Slow Website Destroys Your Business
Understand the real impact of web performance on visibility and conversion
UX/UI design Understand UX vs UI: Understanding the Real Differences
Differentiate user experience and interface design to build high-performing websites
Digital strategy Understand Why 80% of Websites Fail Without a Digital Strategy
Understand the structural mistakes that prevent a website from performing
SEO Understand SEO in 2026: What Really Works
Understand, structure and master modern SEO
Bertrand Morel works on strategy, structure, user experience, development and SEO optimization for projects supported by Edikka.
