Creation of the Frédéric Matt website, custom e-commerce for cast iron radiators

Frédéric Matt is a company specialized in the sale, restoration and refurbishment of antique cast iron radiators. Its activity is based on highly specific expertise: selecting antique models, restoring them, adapting them to the required dimensions, offering custom finishes and supporting customers in projects where aesthetics, thermal performance and technical constraints are inseparable.

The website therefore needed to go far beyond a simple showcase. It had to be a platform capable of presenting a rich product universe, explaining a technical craft, reassuring visitors about restoration quality and enabling online purchasing of radiators and accessories. Each product may have its own characteristics, delivery constraints, options, condition, style, dimensions and availability. The project therefore required a fully custom approach, designed around the real business logic of Frédéric Matt.

The main challenge was to turn a complex professional catalogue into a smooth e-commerce experience. An antique cast iron radiator is not a standard product: it can be plain, decorated, wall-mounted, freestanding, restored, sold, available, customizable, associated with accessories, paint, valves or a request for advice. The website had to handle this richness without losing the user, while maintaining an elegant and reassuring reading experience.

The technical constraint was significant: the project was developed without a framework, with fully controlled logic from front-end to back-office. This approach made it possible to build a lightweight, fast, scalable platform perfectly adapted to the client’s specific needs, without depending on a generic system that would have been too rigid for this type of catalogue.

• Create a complete e-commerce website for technical and non-standard products
• Manage a catalogue of antique radiators with models, dimensions, styles, conditions and availability
• Enable online purchasing while preserving a consulting and custom-project approach
• Showcase artisanal expertise, restoration quality and finishing options
• Develop a fully custom architecture without any framework
• Build a maintainable, fast technical base adapted to catalogue evolution

Edikka designed a custom e-commerce platform developed specifically around Frédéric Matt’s business model. The website architecture was built around the product catalogue, model browsing, radiator families, accessories, decision-support content and purchasing funnel. The objective was to combine, within a single experience, the precision of a technical catalogue, the quality of an editorial website and the efficiency of a commercial journey.

Framework-free development made it possible to maintain full control over the code, performance, HTML structure, front-end components, database queries and future evolutions. The website is based on specific business logic: reference management, display of available or sold products, accessory presentation, advice pages, testimonials, SEO content, forms, category navigation and purchasing paths adapted to heavy, rare and often customized products.

• Fully custom PHP and MySQL development
• Specific front-end integration using semantic HTML, SCSS and JavaScript
• Creation of an e-commerce catalogue adapted to antique cast iron radiators
• Management of available, sold, orderable and detailed product pages
• Structuring of radiator families: classic, plain, decorated, custom-made and ready-to-install
• Organization of accessories: paint, feet, brackets, gaskets, plugs, air vents, drain valves and immersion heaters
• Implementation of an online purchasing journey for high-value technical products
• SEO optimization of strategic pages, catalogue pages and editorial content

The Frédéric Matt website has become a business-specific e-commerce platform capable of supporting the company’s premium image, the complexity of its catalogue and the commercial goals linked to online purchasing. Users can discover the world of cast iron radiators, understand the restoration services, browse models, explore accessories, read advice content and move toward an order or a project-specific request.

The result is based on a rare combination: fully custom development, genuine e-commerce logic, SEO-oriented editorial structure, a rich catalogue and an interface designed for products that require explanation and reassurance. This project demonstrates Edikka’s ability to build a complete web platform, without any framework, when the client’s business requires a specific, robust and long-lasting solution.

• An e-commerce website fully adapted to Frédéric Matt’s business
• A rich, structured and manageable product catalogue
• An online purchasing experience designed for technical and customizable products
• Clear presentation of craftsmanship, restoration work and custom options
• A lightweight architecture fully controlled and independent from any framework
• A durable, scalable platform consistent with SEO requirements