Your problem may not be the one you think it is.
Choose the signal that looks closest to your situation. Edikka helps you identify the real question, the mistake to avoid and the next useful action.
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01
Signal
My website looks good but does not convert.
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02
Question
Does the visitor quickly understand why to choose you, what to do next and what can reassure them?
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03
Decision
Conversion and journey clarity.
Mistake to avoid Changing the design before identifying the real blocker: message, proof, offer, journey or trust.
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04
Action
Analyze the decision pages before changing the interface.
S.Q.D.A. method
A simple progression to turn a visible blockage into a useful decision.
Identify the visible blockage.
Formulate the real question behind the problem.
Choose the useful priority.
Move toward a concrete next step.
The Compass gives a starting point. The territories then let you deepen the decision without needing to read everything at once.
Explore decision territories
Each territory gathers the questions that help understand the subject, arbitrate priorities and move toward a useful action without needing to read everything at once.
