The offer has become hard to understand
The business has evolved, but navigation, messages or service pages still describe the former organisation.
Cross-functional offer · B2B web agency
B2B website redesign, built to fit
When your website no longer reflects the value of your company, changing the interface is not enough. Edikka reframes the offer, journeys, content and technical foundation to build a clearer, more credible website ready to evolve.
- For whom
- Leadership teams, marketing teams and B2B companies
- First conversation
- 30 minutes to qualify the need and constraints
- What follows
- A proposal with scope, method, schedule and budget
Decide before producing
A redesign is useful when it fixes a system, not just an appearance
We recommend a redesign when several obstacles reinforce one another. If a focused change is enough, we say so: replacing the whole website is not an objective in itself.
Journeys no longer lead to the right action
Visitors find information without knowing what to choose, whom to contact or what happens after the click.
The foundation slows every change
Each addition becomes expensive, performance degrades or administration no longer matches internal use.
Visibility depends on fragile pages
The website lacks structure, evidence, usable content or clear signals for Google and AI answer engines.
One offer, four areas of expertise
The disciplines stay distinct. The redesign orchestrates them.
This page describes what you buy. The expertise pages explain the disciplines used to deliver it.
0001 Foundation Digital strategy Clarify objectives, structure the approach and set the right priorities. View strategy 0010 Experience UX/UI & design Create elegant, readable interfaces designed to guide the user. View UX/UI 0011 Performance Web development Develop a fast, clean, robust and scalable foundation. View development 0100 Visibility SEO & AI visibility Make the website understandable, indexable and visible in new search behaviours. View SEO/GEO
Tangible scope
What you receive
The exact scope depends on the diagnosis. A complete redesign may bring together the following deliverable families.
- 01
Framing & architecture
Objectives, audiences, inventory, sitemap, page roles and a prioritised roadmap.
- 02
Messages & content
Promise, editorial hierarchy, evidence, calls to action and content templates.
- 03
UX & interface
Wireframes, visual direction, responsive designs, components and behaviours.
- 04
Development & administration
Integration, features, a suitable back office, performance and useful documentation.
- 05
SEO, GEO & migration
Redirect plan, metadata, structured data, internal linking and indexation continuity.
- 06
QA, launch & measurement
Multi-device checks, accessibility, analytics, deployment and post-launch support defined in the proposal.
Redesign method
Seven stages, with visible decisions at every hand-off
The schedule depends on scope, template count, content, approvals and business integrations. The method remains easy to follow.
- 01
Diagnose
Read the existing site, available data, use cases, technical constraints and organic visibility.
- 02
Frame
Set objectives, audiences, scope, responsibilities, milestones and acceptance criteria.
- 03
Architect
Organise the offer, journeys, sitemap, evidence and the content to retain or produce.
- 04
Design
Prototype screens, build the visual system and validate responsive behaviours.
- 05
Develop
Integrate templates, business features, back office, structured data and measurement.
- 06
Test & migrate
Check content, code, forms, accessibility, redirects and critical scenarios.
- 07
Launch & observe
Go live, monitor essential signals and address deviations within the agreed follow-up.
Delivery evidence
Three redesigns, three sectors, verifiable current results
The measurements below describe the public state observed on the stated dates. They are not presented as before-and-after gains where no comparable baseline exists.
01 Hospitality IT services
UTH.fr
Five service areas made understandable in a fast, stable B2B website aligned with the company’s expertise.
- Mobile performance
- 100
- Mobile LCP
- 1,3 s
- CLS
- 0
View the case study“The final result went far beyond our expectations.”
02 Healthcare, fertility and care pathways
IMF · Fertilité.net
A medical ecosystem connecting patient clarity, published accessibility, performance and SEO/GEO structure.
- Desktop performance
- 100
- Mobile performance
- 99
- Desktop SEO
- 100
“His support throughout the IMF website project was outstanding.”
Source and protocol
Lighthouse and RGAA measurements recorded on fertilite.net on June 30, 2026, with Analytics active on mobile.
fertilite.net ↗
03 Long-term leasing and business mobility
Locafinance
A B2B platform clarifying the mobility offer while retaining a lean, measurable front-end execution.
- Mobile performance
- 100
- Mobile LCP
- 1,4 s
- Mobile CLS
- 0,001
“A modern, high-performing website that is pleasant to use.”
Source and protocol
Mobile Lighthouse measurements recorded on locafinance.com on June 6, 2026.
locafinance.com ↗Choose without overbuilding
Tailored or standard: the right answer depends on the need
Edikka sells tailored work but does not recommend it by default. A simple solution is better when it genuinely covers the requirement.
When a standard solution fits
WordPress, Webflow or a proven theme
- The need is essentially a simple brochure website.
- Budget or timing requires an existing framework.
- Journeys and business functions are conventional.
- The team accepts the limits of the theme and platform.
A well-configured standard solution may then be the most rational choice — even if Edikka is not the right provider.
When tailored work is useful
A system designed around your organisation
- The offer or business architecture needs a specific translation.
- Journeys, data or integrations go beyond a generic template.
- Performance, accessibility and code ownership are structural.
- The website must evolve without accumulating workarounds.
Tailored work is justified when it reduces real complexity or creates a lasting capability, not to multiply visual effects.
Engagement conditions
You know what happens after the click
The first conversation is not a disguised free audit. It checks the fit between your need, our method and the project conditions.
If a focused adjustment, standard solution or another specialist would fit better, we will tell you.
Prepare the framing call- 01
Before
You share the current URL, context, objectives, constraints and intended schedule.
- 02
During · 30 min
We qualify the problem, stakeholders, decision level and main risks.
- 03
After
If the fit is confirmed, you receive a proposal defining scope, deliverables, method, schedule and budget.
FAQ
Questions before starting a redesign
Direct answers about scope, budget, content, migration and the role of AI.
Does your website need a redesign?
Let’s qualify the decision before selling screens.
Share the current website, what has changed in the company and what is blocking progress. In 30 minutes, we check whether a tailored redesign is the right path.