Medical SEO/GEO architecture
The pages do not simply try to rank: they organize useful entities, pathways, places, roles and dated proof.
SEO and AI visibilityGEO, SEO & accessibility case study
IMF · Fertilité.net
Medical website for ART, fertility and gynecology in Paris
A medical website designed as a trust system: clear care journeys, identifiable medical team, geolocated centers, published RGAA accessibility, structured data and measured performance.
Project summary
Fast, accessible and structured medical website for fertility, ART and gynecology in Paris.
Measured project
4 verifiable signals
Source fertilite.net ↗
- Client
- Institut Médical de la Femme et de la Fertilité
- Year
- 2026
- Sector
- Healthcare, fertility, ART, gynecology
- Mission
- Digital strategy, UX/UI, web development, SEO/GEO, RGAA accessibility
- Technologies
- PHP, JavaScript, JSON-LD, AVIF/WebP, RGAA 4.1.2
- Website
- View website
Context
Fertilité.net carries the Institut Médical de la Femme et de la Fertilité on a sensitive medical territory: women's health, fertility, ART, gynecology, imaging and pregnancy follow-up. The website had to inform without dramatizing, guide without losing the patient, and produce strong signals for Google and AI answer engines.
Challenge
The project deals with intimate medical decisions: fertility, ART, gynecology, pregnancy and examinations. The challenge was not just to present a medical center, but to make expertise understandable, verifiable and reassuring.
Medical YMYL
Why a fertility website cannot be a simple showcase
On an intimate medical subject, every screen must help the patient understand where they are, who is speaking, which pathway to follow and how to book an appointment. Any ambiguity can break trust.
- Clarify fertility, ART, gynecology, pregnancy and exams without unnecessary jargon.
- Make doctors, specialties, centers and care pathways visible.
- Prepare cautious, dated, structured and verifiable medical SEO.
- Publish a readable RGAA proof with an audited scope and quantified criteria.
Response
Edikka connected medical architecture, reassuring UX, structured data, published accessibility, performance and citable content for Google and AI answer engines.
Medical architecture
Readable care pathways for patients, Google and AI systems
The website connects the main medical entries, centers, doctors, magazine, FAQ, contact and regulatory pages. Each content family becomes proof: expertise, proximity, accessibility, performance and the ability to be cited cleanly.
- MedicalOrganization, MedicalWebPage, Breadcrumb and ItemList structured data.
- Public sitemap connecting home, centers, doctors, care pathways, magazine and accessibility.
- Published RGAA 4.1.2 statement with compliant status, date and audited sample.
Visible system
A complete medical ecosystem, not an isolated page
The visual proof shows the complete chain: positioning, care pathways, medical team, centers, editorial content and published accessibility.
The first screen establishes the IMF identity, medical scope, Paris centers and useful calls to action.
Issues, treatments, exams, doctors and centers are organized to guide understanding before appointment booking.
The specialist directory turns the medical team into proof of experience and an SEO entry point by expertise.
The three Paris centers make the project usable for local SEO, nearby medical search and geographic signals.
The magazine gives the website editorial depth to explain, connect topics and build citable answers.
The statement displays the date, RGAA 4.1.2 framework, compliant status and audited sample.
Result
The IMF case becomes a usable proof asset: signals are visible, dated, repeatable and carefully framed, including mobile performance measured with Analytics active.
Connected proof
Decisions connecting strategy, UX, SEO/GEO, accessibility and code
The IMF case matters because the levers are not separated: performance, accessibility, medical structure and AI visibility reinforce each other.
Published accessibility proof
The compliance statement is published with a framework, date, sample, criteria and limits. It is a credibility signal, not a decorative icon.
Edikka accessibilityReassurance-first UX
Doctors, centers, pathways and appointments are made visible to reduce uncertainty on an intimate subject.
UX/UI designLean and measurable development
The retained mobile score of 99 with Analytics active, TBT at 0 ms and CLS at 0 show that a rich medical website can remain fast without hiding the measurement context.
Web developmentCitable content
The magazine, FAQs, sitemap and structured data give search engines and AI assistants clean reference points to reuse.
Digital strategyWeb solutions designed to perform
Strategy. Design. Code. SEO. AI. Clearer, faster, and more compelling digital experiences.
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