Redesign of the Locafinance website, LLD expert in Morocco

Locafinance supports Moroccan companies with their professional mobility needs through long-term rental, medium-term rental, fleet management and used vehicle solutions. As a subsidiary of the AVIS group, the company operates in a market where clarity, trust, service proximity and the ability to simplify vehicle management are essential arguments for business decision-makers.

The website therefore needed to present a dense offer without creating confusion: long-term rental, included services, assistance, maintenance, insurance, replacement vehicles, fleet management, national coverage and corporate support. The goal of the redesign was to turn this service ecosystem into a clearer, better structured and more conversion-oriented digital experience.

The main challenge was to organize a very complete offer without diluting the commercial message. Locafinance does not simply provide rental vehicles: the company supports professionals in the overall management of their mobility, with services designed to reduce operational constraints, control budgets and ensure business continuity.

The redesign therefore had to make user journeys clearer, explain the benefits of long-term rental more effectively, better distinguish the different solutions and strengthen the visibility of associated services. The project also had to take into account the SEO and editorial recommendations produced in collaboration with Méthode Web, in order to combine search performance, content clarity and user experience consistency.

• Clarify Locafinance’s positioning in long-term car rental in Morocco
• Structure mobility solutions for companies and professionals
• Make included services more visible and easier to understand
• Improve the clarity of user journeys between solutions, services, network and quote request
• Integrate Méthode Web’s SEO and editorial recommendations into a coherent interface

The solution was based on a clearer website structure, with an editorial hierarchy designed to quickly guide visitors toward the main categories of need: long-term rental, medium-term rental, used vehicles, fleet management and associated services. The goal was to make the offer more accessible while preserving the depth of Locafinance’s business arguments.

Edikka worked on the digital layout, front-end integration, component consistency, responsive readability and the translation of SEO content into a smooth web experience. SEO, copywriting and editorial recommendations were handled in collaboration with Méthode Web, in order to build a stronger, better structured content base aligned with search intentions around long-term rental in Morocco.

• Redesign of the page structure to improve understanding of the offer
• Showcasing of long-term rental, medium-term rental, used vehicles and fleet management solutions
• Organization of key services: maintenance, assistance, insurance, tires and replacement vehicles
• Responsive front-end integration using HTML, SCSS, TypeScript, PHP and MySQL
• Alignment of SEO content provided or recommended by Méthode Web within the interface
• Improved calls to action toward quote requests and contact

The new website makes Locafinance’s role for companies easier to understand: providing professional mobility solutions that are simpler to manage, with a structured long-term rental offer, clearly identified associated services and support designed around the constraints of vehicle fleets.

The redesign strengthens the website’s commercial clarity and improves the way the different areas of expertise are presented. Users can more easily identify the solution suited to their needs, understand the benefits of long-term rental, access complementary services and move toward a quote request. The project also illustrates the value of a well-structured collaboration between SEO expertise, led by Méthode Web, and digital integration, led by Edikka.

• A clearer and better structured Locafinance offer
• Stronger presentation of long-term rental and fleet management in Morocco
• Associated services made more visible throughout the user journey
• An optimized editorial foundation thanks to the collaboration with Méthode Web
• A more professional, readable and conversion-oriented digital experience