{
    "schema_version": "1.2",
    "in_language": "en-US",
    "name": "Public registry of documented Edikka FAQ answers",
    "canonical_url": "https://www.edikka.com/en/faq/evidence",
    "alternate_language_url": "https://www.edikka.com/faq/preuves",
    "export": {
        "mode": "current_state",
        "immutable": false
    },
    "publisher": {
        "name": "Edikka",
        "url": "https://www.edikka.com/en"
    },
    "editorial_responsibility": {
        "name": "Bertrand Morel",
        "url": "https://www.edikka.com/en/agency/bertrand-morel"
    },
    "last_reviewed": "2026-08-09",
    "entry_count": 19,
    "definitions": {
        "observation": "A result from a dated measurement and a public protocol.",
        "method": "An explicit working rule whose implementation can be examined.",
        "position": "A stated professional judgment with its scope and limitation.",
        "realisation": "A practice that can be examined through public projects or pages."
    },
    "source_role_definitions": {
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        "method_documentation": "The page where the working rule and its conditions are described.",
        "position_publication": "A page that makes the editorial judgment attributable; it is not an independent measurement.",
        "public_realisation": "Public work that allows implementation to be examined without proving a causal effect by itself."
    },
    "entries": [
        {
            "id": "digital-strategy/how-does-edikka-define-the-priorities-of-a-digital-project",
            "concept_id": "strategie-digitale/comment-edikka-definit-les-priorites-d-un-projet-digital",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-strategie-digitale-comment-edikka-definit-les-priorites-d-un-projet-digital",
                "answer_url": "https://www.edikka.com/faq/strategie-digitale#comment-edikka-definit-les-priorites-d-un-projet-digital"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-digital-strategy-how-does-edikka-define-the-priorities-of-a-digital-project",
            "answer_url": "https://www.edikka.com/en/faq/digital-strategy#how-does-edikka-define-the-priorities-of-a-digital-project",
            "category": "Digital Strategy",
            "question": "How does Edikka define the priorities of a digital project?",
            "evidence_type": "method",
            "evidence_type_label": "Edikka method",
            "source_role": "method_documentation",
            "source_role_label": "Method documentation",
            "claim": "Edikka prioritizes an action according to the constraint it removes, its dependencies and the signal that will be used to check its effect.",
            "scope": "Edikka’s framing and prioritization method for digital projects.",
            "limit": "The order remains a revisable hypothesis based on usage data, sales feedback and internal constraints.",
            "source": {
                "label": "Complete digital audit: prioritization method",
                "url": "https://www.edikka.com/en/insights/digital-strategy/digital-audit-complete-method"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "digital-strategy/why-choose-edikka-for-a-digital-strategy",
            "concept_id": "strategie-digitale/pourquoi-choisir-edikka-pour-une-strategie-digitale",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-strategie-digitale-pourquoi-choisir-edikka-pour-une-strategie-digitale",
                "answer_url": "https://www.edikka.com/faq/strategie-digitale#pourquoi-choisir-edikka-pour-une-strategie-digitale"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-digital-strategy-why-choose-edikka-for-a-digital-strategy",
            "answer_url": "https://www.edikka.com/en/faq/digital-strategy#why-choose-edikka-for-a-digital-strategy",
            "category": "Digital Strategy",
            "question": "Why choose Edikka for a digital strategy?",
            "evidence_type": "position",
            "evidence_type_label": "Editorial position",
            "source_role": "position_publication",
            "source_role_label": "Published position",
            "claim": "Edikka provides work under Bertrand Morel’s direct responsibility, connecting strategy, UX/UI, development, SEO, content and measurement.",
            "scope": "Selecting a provider to frame, create, redesign or optimize a digital presence.",
            "limit": "This model is not designed for standardized high-volume production, fragmented delivery directed internally or a request for guaranteed results.",
            "source": {
                "label": "Bertrand Morel’s role and method at Edikka",
                "url": "https://www.edikka.com/en/agency/bertrand-morel"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "digital-strategy/how-do-you-tell-a-visibility-problem-from-an-offer-problem",
            "concept_id": "strategie-digitale/faut-il-prioriser-refonte-seo-ou-clarification-de-l-offre",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-strategie-digitale-faut-il-prioriser-refonte-seo-ou-clarification-de-l-offre",
                "answer_url": "https://www.edikka.com/faq/strategie-digitale#faut-il-prioriser-refonte-seo-ou-clarification-de-l-offre"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-digital-strategy-how-do-you-tell-a-visibility-problem-from-an-offer-problem",
            "answer_url": "https://www.edikka.com/en/faq/digital-strategy#how-do-you-tell-a-visibility-problem-from-an-offer-problem",
            "category": "Digital Strategy",
            "question": "How do you tell a visibility problem from an offer problem?",
            "evidence_type": "position",
            "evidence_type_label": "Editorial position",
            "source_role": "position_publication",
            "source_role_label": "Published position",
            "claim": "Offer clarity, SEO and redesign should be ordered according to the observed constraint, not a universal sequence.",
            "scope": "Initial assessment of an existing website before investing in redesign or acquisition.",
            "limit": "A progressive path may be preferable; this position does not replace a diagnosis of the foundation, offer and available data.",
            "source": {
                "label": "Edikka’s website redesign framework",
                "url": "https://www.edikka.com/en/website-redesign"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "digital-strategy/how-much-does-a-digital-strategy-cost",
            "concept_id": "strategie-digitale/quel-budget-reserver-a-la-strategie-avant-le-design-et-le-developpement",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-strategie-digitale-quel-budget-reserver-a-la-strategie-avant-le-design-et-le-developpement",
                "answer_url": "https://www.edikka.com/faq/strategie-digitale#quel-budget-reserver-a-la-strategie-avant-le-design-et-le-developpement"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-digital-strategy-how-much-does-a-digital-strategy-cost",
            "answer_url": "https://www.edikka.com/en/faq/digital-strategy#how-much-does-a-digital-strategy-cost",
            "category": "Digital Strategy",
            "question": "How much does a digital strategy cost?",
            "evidence_type": "position",
            "evidence_type_label": "Editorial position",
            "source_role": "position_publication",
            "source_role_label": "Published position",
            "claim": "Strategy investment should remove the uncertainties that would make design and development more expensive later.",
            "scope": "Framing before creating or redesigning a website.",
            "limit": "No universal budget percentage is claimed; the effort depends on scope, existing evidence and the number of decision-makers.",
            "source": {
                "label": "Edikka digital strategy expertise",
                "url": "https://www.edikka.com/en/expertise/digital-strategy"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "digital-strategy/insights-choose-insight-faq-expertise-page",
            "concept_id": "seo/comment-choisir-entre-page-pilier-article-expert-et-faq",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-seo-comment-choisir-entre-page-pilier-article-expert-et-faq",
                "answer_url": "https://www.edikka.com/faq/seo#comment-choisir-entre-page-pilier-article-expert-et-faq"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-digital-strategy-insights-choose-insight-faq-expertise-page",
            "answer_url": "https://www.edikka.com/en/faq/digital-strategy#insights-choose-insight-faq-expertise-page",
            "category": "Digital Strategy",
            "question": "How do you choose between an insight, a FAQ and an expertise page?",
            "evidence_type": "method",
            "evidence_type_label": "Edikka method",
            "source_role": "method_documentation",
            "source_role_label": "Method documentation",
            "claim": "The editorial format should reflect its job: organize a territory, demonstrate an angle or resolve a bounded question.",
            "scope": "SEO/GEO architecture across pillar pages, expert articles and FAQ answers.",
            "limit": "A sufficiently evidenced independent question may deserve its own page; length alone never justifies a new URL.",
            "source": {
                "label": "Edikka guide to SEO pillar pages",
                "url": "https://www.edikka.com/en/insights/seo/seo-pillar-pages"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "ux-ui-design/is-a-beautiful-website-enough-to-convert",
            "concept_id": "ux-ui-design/un-beau-site-suffit-il-a-convertir",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-ux-ui-design-un-beau-site-suffit-il-a-convertir",
                "answer_url": "https://www.edikka.com/faq/ux-ui-design#un-beau-site-suffit-il-a-convertir"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-ux-ui-design-is-a-beautiful-website-enough-to-convert",
            "answer_url": "https://www.edikka.com/en/faq/ux-ui-design#is-a-beautiful-website-enough-to-convert",
            "category": "UX & UI Design",
            "question": "Is a beautiful website enough to convert?",
            "evidence_type": "position",
            "evidence_type_label": "Editorial position",
            "source_role": "position_publication",
            "source_role_label": "Published position",
            "claim": "Visual quality alone does not convert when the offer, evidence, actions or journey remain difficult to understand.",
            "scope": "UX/UI assessment of pages intended to move a decision forward.",
            "limit": "In some fields, contemplation contributes directly to value; it does not remove navigation and action requirements.",
            "source": {
                "label": "Edikka analysis of conversion friction",
                "url": "https://www.edikka.com/en/insights/digital-strategy/conversion-funnel-guide"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "ux-ui-design/why-choose-edikka-for-ux-ui-design",
            "concept_id": "ux-ui-design/pourquoi-choisir-edikka-pour-ux-ui-design",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-ux-ui-design-pourquoi-choisir-edikka-pour-ux-ui-design",
                "answer_url": "https://www.edikka.com/faq/ux-ui-design#pourquoi-choisir-edikka-pour-ux-ui-design"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-ux-ui-design-why-choose-edikka-for-ux-ui-design",
            "answer_url": "https://www.edikka.com/en/faq/ux-ui-design#why-choose-edikka-for-ux-ui-design",
            "category": "UX & UI Design",
            "question": "Why choose Edikka for UX/UI design?",
            "evidence_type": "realisation",
            "evidence_type_label": "Public work",
            "source_role": "public_realisation",
            "source_role_label": "Reviewable work",
            "claim": "Edikka publishes selected projects whose pages describe context, scope and design decisions.",
            "scope": "Public portfolio supporting the answer “Why choose Edikka for UX/UI design?”",
            "limit": "A selected portfolio does not by itself demonstrate comparative performance or a causal effect.",
            "source": {
                "label": "Projects designed and built by Edikka",
                "url": "https://www.edikka.com/en/projects"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "ux-ui-design/should-you-redesign-everything-or-optimize-the-existing-interface",
            "concept_id": "ux-ui-design/faut-il-revoir-toute-l-interface-ou-corriger-les-points-de-friction",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-ux-ui-design-faut-il-revoir-toute-l-interface-ou-corriger-les-points-de-friction",
                "answer_url": "https://www.edikka.com/faq/ux-ui-design#faut-il-revoir-toute-l-interface-ou-corriger-les-points-de-friction"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-ux-ui-design-should-you-redesign-everything-or-optimize-the-existing-interface",
            "answer_url": "https://www.edikka.com/en/faq/ux-ui-design#should-you-redesign-everything-or-optimize-the-existing-interface",
            "category": "UX & UI Design",
            "question": "Should you redesign everything or optimize the existing interface?",
            "evidence_type": "method",
            "evidence_type_label": "Edikka method",
            "source_role": "method_documentation",
            "source_role_label": "Method documentation",
            "claim": "A targeted correction suits localized friction; a UX redesign becomes relevant when causes repeat across templates.",
            "scope": "Choosing between targeted UX optimization and interface redesign.",
            "limit": "The technical foundation matters: on an old architecture, a local fix can be riskier than a new component.",
            "source": {
                "label": "Edikka UX/UI design expertise",
                "url": "https://www.edikka.com/en/expertise/ux-ui-design"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "web-development/why-choose-custom-web-development",
            "concept_id": "developpement-web/pourquoi-choisir-un-developpement-web-sur-mesure",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-developpement-web-pourquoi-choisir-un-developpement-web-sur-mesure",
                "answer_url": "https://www.edikka.com/faq/developpement-web#pourquoi-choisir-un-developpement-web-sur-mesure"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-web-development-why-choose-custom-web-development",
            "answer_url": "https://www.edikka.com/en/faq/web-development#why-choose-custom-web-development",
            "category": "Web Development",
            "question": "Why choose custom web development?",
            "evidence_type": "position",
            "evidence_type_label": "Editorial position",
            "source_role": "position_publication",
            "source_role_label": "Published position",
            "claim": "Custom development is justified by a business constraint that creates value, not by prestige.",
            "scope": "Architecture choice for a website or web application.",
            "limit": "Custom work requires documentation, testing, maintenance and available expertise; a proven solution may be more rational.",
            "source": {
                "label": "Edikka web development expertise",
                "url": "https://www.edikka.com/en/expertise/web-development"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "web-development/should-you-choose-a-cms-custom-development-or-a-hybrid-solution",
            "concept_id": "developpement-web/faut-il-choisir-un-cms-du-sur-mesure-ou-une-solution-hybride",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-developpement-web-faut-il-choisir-un-cms-du-sur-mesure-ou-une-solution-hybride",
                "answer_url": "https://www.edikka.com/faq/developpement-web#faut-il-choisir-un-cms-du-sur-mesure-ou-une-solution-hybride"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-web-development-should-you-choose-a-cms-custom-development-or-a-hybrid-solution",
            "answer_url": "https://www.edikka.com/en/faq/web-development#should-you-choose-a-cms-custom-development-or-a-hybrid-solution",
            "category": "Web Development",
            "question": "Should you choose a CMS, custom development or a hybrid solution?",
            "evidence_type": "method",
            "evidence_type_label": "Edikka method",
            "source_role": "method_documentation",
            "source_role_label": "Method documentation",
            "claim": "The choice between CMS, custom and hybrid should start with the dominant constraint, exit cost and available skills.",
            "scope": "Architecture and editorial-autonomy decisions for a web project.",
            "limit": "Project size alone is insufficient; business rules, security, data and maintenance must be examined.",
            "source": {
                "label": "Edikka’s web architecture comparison",
                "url": "https://www.edikka.com/en/expertise/web-development"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "web-development/what-budget-should-you-plan-for-a-custom-website",
            "concept_id": "developpement-web/quels-couts-caches-anticiper-dans-un-site-apparemment-simple",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-developpement-web-quels-couts-caches-anticiper-dans-un-site-apparemment-simple",
                "answer_url": "https://www.edikka.com/faq/developpement-web#quels-couts-caches-anticiper-dans-un-site-apparemment-simple"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-web-development-what-budget-should-you-plan-for-a-custom-website",
            "answer_url": "https://www.edikka.com/en/faq/web-development#what-budget-should-you-plan-for-a-custom-website",
            "category": "Web Development",
            "question": "What budget should you plan for a custom website?",
            "evidence_type": "method",
            "evidence_type_label": "Edikka method",
            "source_role": "method_documentation",
            "source_role_label": "Method documentation",
            "claim": "Hidden website costs primarily come from dependencies that must be migrated, tested, secured, measured and maintained.",
            "scope": "Scoping a website creation or redesign.",
            "limit": "A website can remain simple when scope, responsibilities and dependencies are genuinely stable and explicit.",
            "source": {
                "label": "Scope of an Edikka website redesign",
                "url": "https://www.edikka.com/en/website-redesign"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "seo/how-long-does-it-take-to-get-seo-results",
            "concept_id": "seo/combien-de-temps-pour-obtenir-des-resultats-seo",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-seo-combien-de-temps-pour-obtenir-des-resultats-seo",
                "answer_url": "https://www.edikka.com/faq/seo#combien-de-temps-pour-obtenir-des-resultats-seo"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-seo-how-long-does-it-take-to-get-seo-results",
            "answer_url": "https://www.edikka.com/en/faq/seo#how-long-does-it-take-to-get-seo-results",
            "category": "SEO & AI Visibility",
            "question": "How long does it take to get SEO results?",
            "evidence_type": "position",
            "evidence_type_label": "Editorial position",
            "source_role": "position_publication",
            "source_role_label": "Published position",
            "claim": "An SEO timeline must distinguish deployment, discovery, visibility and effect on demand.",
            "scope": "Planning and measuring an SEO intervention from a dated baseline.",
            "limit": "The 30- and 90-day windows are checkpoints, not guarantees of processing, rankings or commercial results.",
            "source": {
                "label": "Edikka SEO audit measurement framework",
                "url": "https://www.edikka.com/en/insights/seo/complete-seo-audit"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "seo/why-choose-edikka-for-seo",
            "concept_id": "seo/pourquoi-choisir-edikka-pour-le-seo",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-seo-pourquoi-choisir-edikka-pour-le-seo",
                "answer_url": "https://www.edikka.com/faq/seo#pourquoi-choisir-edikka-pour-le-seo"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-seo-why-choose-edikka-for-seo",
            "answer_url": "https://www.edikka.com/en/faq/seo#why-choose-edikka-for-seo",
            "category": "SEO & AI Visibility",
            "question": "Why choose Edikka for SEO?",
            "evidence_type": "observation",
            "evidence_type_label": "Measured observation",
            "source_role": "data_source",
            "source_role_label": "Data source",
            "claim": "In the July 15, 2026 wave, 13 of the 30 observed sites published a GEO baseline or protocol.",
            "scope": "Public presence of a baseline, corpus or method in the Edikka Observatory panel.",
            "limit": "The check assesses neither protocol quality nor an agency’s overall ability and does not support a ranking.",
            "source": {
                "label": "GEO agencies in France: public evidence study — wave 1",
                "url": "https://www.edikka.com/en/insights/seo/geo-agencies-france-public-evidence-study"
            },
            "observed_at": "2026-07-15",
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
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        },
        {
            "id": "seo/should-you-optimize-existing-content-or-create-new-pages",
            "concept_id": "seo/faut-il-optimiser-l-existant-ou-creer-de-nouvelles-pages",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-seo-faut-il-optimiser-l-existant-ou-creer-de-nouvelles-pages",
                "answer_url": "https://www.edikka.com/faq/seo#faut-il-optimiser-l-existant-ou-creer-de-nouvelles-pages"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-seo-should-you-optimize-existing-content-or-create-new-pages",
            "answer_url": "https://www.edikka.com/en/faq/seo#should-you-optimize-existing-content-or-create-new-pages",
            "category": "SEO & AI Visibility",
            "question": "Should you optimize existing content or create new pages?",
            "evidence_type": "method",
            "evidence_type_label": "Edikka method",
            "source_role": "method_documentation",
            "source_role_label": "Method documentation",
            "claim": "An existing URL should be consolidated while intent, proposition and decision stage remain the same.",
            "scope": "SEO choice between updating, merging, splitting and creating URLs.",
            "limit": "A visible page may need to be split when it mixes distinct offers, audiences or decisions; migration must preserve existing signals.",
            "source": {
                "label": "Edikka complete SEO audit method",
                "url": "https://www.edikka.com/en/insights/seo/complete-seo-audit"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
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            "version": "3.2.0"
        },
        {
            "id": "seo/how-do-you-know-which-seo-pages-to-optimize-first",
            "concept_id": "seo/comment-prioriser-les-pages-a-fort-impact-business",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-seo-comment-prioriser-les-pages-a-fort-impact-business",
                "answer_url": "https://www.edikka.com/faq/seo#comment-prioriser-les-pages-a-fort-impact-business"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-seo-how-do-you-know-which-seo-pages-to-optimize-first",
            "answer_url": "https://www.edikka.com/en/faq/seo#how-do-you-know-which-seo-pages-to-optimize-first",
            "category": "SEO & AI Visibility",
            "question": "How do you know which SEO pages to optimize first?",
            "evidence_type": "method",
            "evidence_type_label": "Edikka method",
            "source_role": "method_documentation",
            "source_role_label": "Method documentation",
            "claim": "A page becomes a priority when business value, a measured deficit, available evidence and deployment capacity meet.",
            "scope": "Prioritizing editorial and SEO actions in a digital roadmap.",
            "limit": "A crawl, indexation or measurement constraint may come first because it conditions the analysis of other pages.",
            "source": {
                "label": "Edikka method from audit to action",
                "url": "https://www.edikka.com/en/insights/digital-strategy/digital-audit-complete-method"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
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            "version": "3.2.0"
        },
        {
            "id": "seo/should-you-aim-for-ai-citation-or-classic-conversion-first",
            "concept_id": "seo/faut-il-viser-la-citation-ia-ou-la-conversion-classique-en-premier",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-seo-faut-il-viser-la-citation-ia-ou-la-conversion-classique-en-premier",
                "answer_url": "https://www.edikka.com/faq/seo#faut-il-viser-la-citation-ia-ou-la-conversion-classique-en-premier"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-seo-should-you-aim-for-ai-citation-or-classic-conversion-first",
            "answer_url": "https://www.edikka.com/en/faq/seo#should-you-aim-for-ai-citation-or-classic-conversion-first",
            "category": "SEO & AI Visibility",
            "question": "Should you aim for AI citation or classic conversion first?",
            "evidence_type": "position",
            "evidence_type_label": "Editorial position",
            "source_role": "position_publication",
            "source_role_label": "Published position",
            "claim": "Conversion remains the priority while a qualified visit does not clearly progress toward trust or an inquiry.",
            "scope": "Choosing between AI-visibility measurement and conversion improvement.",
            "limit": "Citability can come first only with a conversion baseline and a dated AI question set; no measurement guarantees a future citation.",
            "source": {
                "label": "Edikka method for measuring AI citations",
                "url": "https://www.edikka.com/en/insights/seo/measuring-ai-visibility-citations"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "seo/why-can-an-faq-strengthen-geo",
            "concept_id": "seo/pourquoi-une-faq-peut-elle-renforcer-le-geo",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-seo-pourquoi-une-faq-peut-elle-renforcer-le-geo",
                "answer_url": "https://www.edikka.com/faq/seo#pourquoi-une-faq-peut-elle-renforcer-le-geo"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-seo-why-can-an-faq-strengthen-geo",
            "answer_url": "https://www.edikka.com/en/faq/seo#why-can-an-faq-strengthen-geo",
            "category": "SEO & AI Visibility",
            "question": "Why can an FAQ strengthen GEO?",
            "evidence_type": "observation",
            "evidence_type_label": "Measured observation",
            "source_role": "data_source",
            "source_role_label": "Data source",
            "claim": "In the July 15, 2026 wave, 9 of the 30 observed sites published GEO evidence that a third party could check.",
            "scope": "Panel and 18 public checks defined by version 1.0.2 of the Edikka Observatory protocol.",
            "limit": "The result does not measure an FAQ’s causal effect and does not guarantee citation by a search engine or AI system.",
            "source": {
                "label": "GEO agencies in France: public evidence study — wave 1",
                "url": "https://www.edikka.com/en/insights/seo/geo-agencies-france-public-evidence-study"
            },
            "observed_at": "2026-07-15",
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
        },
        {
            "id": "ai-web-automation/which-ai-use-case-should-you-treat-first-to-get-real-roi",
            "concept_id": "ia-automatisation-web/quel-cas-d-usage-ia-traiter-en-premier-pour-obtenir-un-vrai-roi",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-ia-automatisation-web-quel-cas-d-usage-ia-traiter-en-premier-pour-obtenir-un-vrai-roi",
                "answer_url": "https://www.edikka.com/faq/ia-automatisation-web#quel-cas-d-usage-ia-traiter-en-premier-pour-obtenir-un-vrai-roi"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-ai-web-automation-which-ai-use-case-should-you-treat-first-to-get-real-roi",
            "answer_url": "https://www.edikka.com/en/faq/ai-web-automation#which-ai-use-case-should-you-treat-first-to-get-real-roi",
            "category": "AI & Web Automation",
            "question": "Which AI use case should you address first to get real ROI?",
            "evidence_type": "method",
            "evidence_type_label": "Edikka method",
            "source_role": "method_documentation",
            "source_role_label": "Method documentation",
            "claim": "The first AI use case should be frequent, bounded, verifiable and already costly without AI.",
            "scope": "Prioritizing an AI prototype or automation within a business process.",
            "limit": "An unstable, sensitive or implicit-rule process should be clarified before automation.",
            "source": {
                "label": "Edikka method for reliable AI",
                "url": "https://www.edikka.com/en/insights/ai-web-automation/reliable-ai-prompts-business-rules"
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            "observed_at": null,
            "reviewed_at": "2026-08-09",
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            "version": "3.2.0"
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            "concept_id": "ia-automatisation-web/quel-budget-prevoir-pour-un-prototype-ia-fiable",
            "language": "en",
            "language_alternate": {
                "language": "fr",
                "url": "https://www.edikka.com/faq/preuves#preuve-ia-automatisation-web-quel-budget-prevoir-pour-un-prototype-ia-fiable",
                "answer_url": "https://www.edikka.com/faq/ia-automatisation-web#quel-budget-prevoir-pour-un-prototype-ia-fiable"
            },
            "url": "https://www.edikka.com/en/faq/evidence#evidence-ai-web-automation-how-much-does-web-automation-with-ai-cost",
            "answer_url": "https://www.edikka.com/en/faq/ai-web-automation#how-much-does-web-automation-with-ai-cost",
            "category": "AI & Web Automation",
            "question": "How much does web automation with AI cost?",
            "evidence_type": "position",
            "evidence_type_label": "Editorial position",
            "source_role": "position_publication",
            "source_role_label": "Published position",
            "claim": "A reliable AI prototype budget covers framing, sources, rules, integration, testing and measurement—not only model usage.",
            "scope": "Budget framing for an AI prototype integrated into a business use case.",
            "limit": "Without a business owner, validated corpus or success criterion, the first investment should fund framing rather than integration.",
            "source": {
                "label": "Edikka AI and automation expertise",
                "url": "https://www.edikka.com/en/expertise/ai"
            },
            "observed_at": null,
            "reviewed_at": "2026-08-09",
            "review_due_at": "2026-11-09",
            "review_status": "current",
            "version": "3.2.0"
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            "id": "faq-v3-2-english-evidence-registry",
            "version": "3.2.0",
            "date": "2026-08-09",
            "title": "Bilingual evidence registry",
            "summary": "Editorial adaptation of 19 documented answers, localized evidence metadata, and publication of the English registry and exports.",
            "scope": "evidence_registry",
            "snapshot_available": false,
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            "id": "faq-v3-1-reference-roles",
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            "date": "2026-08-09",
            "title": "Qualified reference roles and history",
            "summary": "Public qualification of each reference role, distinction between a current export and an immutable snapshot, clarification of the V2 scope and documentation of the Digital Strategy commercial answer.",
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            "id": "faq-v3-public-evidence-registry",
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            "date": "2026-08-09",
            "title": "Public registry and verifiable exports",
            "summary": "Opening of the HTML, JSON and CSV registry; distinction between observation, method, position and public work; consolidation of a semantic duplicate in the SEO FAQ.",
            "scope": "evidence_registry",
            "snapshot_available": false,
            "snapshot_url": null
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            "id": "faq-v2-reference-answers",
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            "date": "2026-08-09",
            "title": "First documented-answer selection",
            "summary": "Publication of 18 documented answers across five FAQ territories, with an author, review date, canonical reference and explicit limitation.",
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}